THE MISSION WE EXIST FOR

Bringing the

Two Worlds closer

Current ecosystems build 'half a bridge' - focusing on skilling without market integration

Current ecosystems build 'half a bridge' - focusing on skilling without market integration

Half a bridge
Government & Policy AidMarginalisationTheStrategic GapSustainable Livelihood
Scroll to build the bridge

Two worlds, one gap

Where the system breaks & we begin

Government & Policy Aid

Government & Policy Aid

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

This helps in creating readiness, not employment.

This helps in creating readiness, not employment.

Strategic Market Gap

Strategic Market Gap

Skilled ≠ Employed

Skilled ≠ Employed

This is the white space we are solving for.

This is the white space we are solving for.

Sustainable Livelihood

Sustainable Livelihood

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Focuses on welfare and skilling

Thus, creating revenue-backed economic outcomes.

Thus, creating revenue-backed economic outcomes.

Skilling

+

Market Integration

=

Sustainable Livelihood

Way

#SparkToProgress

Every overlooked person carries a spark. We Cater too all the communities mentioned below

Transgenders

Particularly Underrepresented Tribal Groups

Persons with Disabilities

Unemployes and Homeless Youth

Theater, Folk Artists & Culture Keepers

Our Journey

Every overlooked person carries a spark. Pick someone below and scroll to watch the ShubhLab way carry them

It started with a spark, a team, and a belief that business could look different. 
ShubhLab was born.

It started with a spark, a team, and a belief that business could look different. 
ShubhLab was born.

Founding team joins!

Founding team joins!

Culturally × Rashtragranth partnership established to “reimagine theatre” for artists & crew livelihood upliftment

Culturally × Rashtragranth partnership established to “reimagine theatre” for artists & crew livelihood upliftment

Culturally × Rashtragranth's first preview show in Mumbai for public feedback, powered by Govt of MH

Culturally × Rashtragranth's first preview show in Mumbai for public feedback, powered by Govt of MH

OKAY introductory recipes and menu sampled and approved by the taste ambassadors

OKAY introductory recipes and menu sampled and approved by the taste ambassadors

Jashn pilot model built for research and proof-of-concept validation

Jashn pilot model built for research and proof-of-concept validation

Four founding ops team members joined OKAY via TWEET + Urja, trainings and ops kickstarted

Four founding ops team members joined OKAY via TWEET + Urja, trainings and ops kickstarted

OKAY @ Pili Taxi, first public showcase; soft-launched via pop-up as the only beverage brand selected for the event's sustainability benchmarks

OKAY @ Pili Taxi, first public showcase; soft-launched via pop-up as the only beverage brand selected for the event's sustainability benchmarks

OKAY @ Mumbai Tech Week Culture Partner to curate a live Taproom experience across locations in Mumbai

OKAY @ Mumbai Tech Week Culture Partner to curate a live Taproom experience across locations in Mumbai

SEPT

SEPT

OCT

OCT

DEC

DEC

JAN

JAN

2025

2025

2026

2026

NOV

NOV

FEB

FEB

APR

APR

MAY

MAY

Brand identity created, 3 pilots identified (OKAY, Culturally & Jashn)

Brand identity created, 3 pilots identified (OKAY, Culturally & Jashn)

Inception of the OKAY pilot model: Trans People, Non-binary, and Homeless Young Women identified as communities for livelihood upliftment

Inception of the OKAY pilot model: Trans People, Non-binary, and Homeless Young Women identified as communities for livelihood upliftment

OKAY × TWEET Foundation partnership to hire transgender and non-binary individuals

OKAY × TWEET Foundation partnership to hire transgender and non-binary individuals

OKAY × Urja Trust partnership to hire homeless young women sheltered at Urja Trust

OKAY × Urja Trust partnership to hire homeless young women sheltered at Urja Trust

OKAY x Speed Kitchen partnership marked the setup of the first cloud kitchen in Vikhroli, Mumbai; becoming their first inclusive location across 130+ kitchens in 25 locations

OKAY x Speed Kitchen partnership marked the setup of the first cloud kitchen in Vikhroli, Mumbai; becoming their first inclusive location across 130+ kitchens in 25 locations

Rashtragranth received an official letter of appreciation from the Department of Cultural Affairs, Government of India, and generated coverage across 18+ leading media houses, including The Times of India, The Indian Express, and Deccan Chronicle.

Rashtragranth received an official letter of appreciation from the Department of Cultural Affairs, Government of India, and generated coverage across 18+ leading media houses, including The Times of India, The Indian Express, and Deccan Chronicle.

Rashtragranth selected at the National School of Drama's 25th Bharat Rang Mahotsav to showcase at the main stage in Delhi

Rashtragranth selected at the National School of Drama's 25th Bharat Rang Mahotsav to showcase at the main stage in Delhi

Culturally × Rashtragranth: on-stage diversity integrated in final preview show featuring a visually impaired emcee via Blind who Trek

Culturally × Rashtragranth: on-stage diversity integrated in final preview show featuring a visually impaired emcee via Blind who Trek

OKAY @ Netflix Powering live curation for an internal title launch event

OKAY @ Netflix Powering live curation for an internal title launch event

Meet Our People

Meet Our People

  • Livelihoods

    Amla Shejwadkar

    Livelihoods

    Amla Shejwadkar

  • Marketing Head

    Anshiqa Arora

    Marketing Head

    Anshiqa Arora

  • Creative Partner

    Mishal Muneer

    Creative Partner

    Mishal Muneer

  • The Thala

    Adhil Mohammed

    The Thala

    Adhil Mohammed

  • Founder - ShubhLab

    Prathmesh Navalkar

    Founder - ShubhLab

    Prathmesh Navalkar

  • Creative Partner

    Mishal Muneer

    Creative Partner

    Mishal Muneer

  • 60%

We work with governments, corporates, and non-profits who share our belief that sustainable development begins at the community level.

We work with governments, corporates, and non-profits who share our belief that sustainable development begins at the community level.

Join our Team

Particularly Underrepresented Tribal Groups

Transgenders

Persons with Disabilities

Unemployes and Homeless Youth

Theater, Folk Artists & Culture Keepers