Introducing India’s first socially-driven, Ethnic Beverage brand

India’s First Socially-Driven, Ethnic Beverage Brand -----------
India’s First Socially-Driven, Ethnic Beverage Brand -----------

What our drinks are made of

Revival, with a twist

Indian Superfoods

Modern Trends

Traditional Recipes

Designed for equality

Trans People

Non-Binary

Underprivileged women

Culture

Planet

People

Body

Zero waste model

Served on-tap

Sustainable Cups

Recycle Partner

Zero Waste

Circular

SDG Compliant

Curating without faffing

Cloud Kitchen

Fresh

Handmade

Small Batches

No Preservatives

No additives

Customisations available

Revival, with a twist

Indian Superfoods

Modern Trends

Traditional Recipes

Designed for equality

Trans People

Non-Binary

Underprivileged women

Culture

Planet

People

Body

Zero waste model

Served on-tap

Sustainable Cups

Recycle Partner

Zero Waste

Circular

SDG Compliant

Curating without faffing

Cloud Kitchen

Fresh

Handmade

Small Batches

No Preservatives

No additives

Customisations available

Reimagining Ethnic Beverages

What our Drinks are made of

Bael

Sherbet

Soda

Chaas

Culture

Revival, with a twist

Indian Superfoods

Modern Trends

Traditional Recipes

People

Designed for equality

Trans People

Non-Binary

Underprivileged Women

Planet

Zero waste model

Served on-tap

Sustainable Cups

Recycle Partner

Zero Waste

Circular

SDG Compliant

Body

Curating without faffing

Cloud Kitchen

Fresh

Handmade

Small Batches

No Preservatives

No additives

Customisations available

Reimagining Ethnic Beverages

Bael

Sherbet

Soda

Chaas

The Journey of our Beverages

1

Curated By

Eluther

Gomes

Research

Recipe

Training

22+ years of Global Experience in Mixology 

Award Winning | ex-Taj, Marriott, Hyatt

2

Approved By

  • Visually Impaired

    Individuals

  • Grandparents

  • Homemakers

  • Health-First

    Consumers

  • Young Children

  • Nutritionists

3

Created By

The

Team

Neha | Sangita | Shafi | Shafique

Crafted by a trained team, fresh and handmade every time

Powered by

The Journey of a Drink

1

Curated By

Eluther

Gomes

Research

Recipe

Training

22+ yrs of Global Experience in Mixology 

Award Winning | ex-Taj, Marriott, Hyatt

2

Approved By

Visually Impaired

Individuals

Grandparents

Homemakers

Health-First

Consumers

Young Children

Nutritionists

3

Created By

The

Team

Neha - Sangita - Shafi - Shafique

Crafted by a trained team, fresh and handmade every time

Powered by

Served Fresh Through

Served Fresh Through

Fresh-On-Tap

Frictionless setup built for any space. No electricity, no hassle

Fresh-On-Tap

Frictionless setup built for any space. No electricity, no hassle

Recyclable Cups

Recycled & Recyclable cups Made Circular with Recycle Partner

Recyclable Cups

Recycled & Recyclable cups Made Circular with Recycle Partner

Takeaway Bottles

R-PET, Reusable & Recyclable

Takeaway Bottles

R-PET, Reusable & Recyclable

Why Partner?

Why Partner?

OKAY is not just a beverage brand, it is an Impact-as-a-Service

model designed to solve corporate goal

OKAY is not just a beverage brand It’s an Impact-as-a-Service model designed to solve corporate goals.

OKAY is not just a beverage brand, it is an Impact-as-a-Service

model designed to solve corporate goal

Livelihoods

Each partner enables 2–5 jobs for underrepresented youth, scaling real DEI at the workplace, seamlessly.

Livelihoods

Each partner enables 2–5 jobs for underrepresented youth, scaling real DEI at the workplace, seamlessly.

Employer Branding

A curated beverage experience championing inclusivity and wellness, elevating every touchpoint, from hiring and internal events to boardrooms and investor meetings.

Employer Branding

A curated beverage experience championing inclusivity and wellness, elevating every touchpoint, from hiring and internal events to boardrooms and investor meetings.

CSR Alignment

An ESG-BRSR-aligned model, compliant with UN SDGs, delivering fully measurable, third-party audited impact, converting CSR budget into documented impact and service with proof.

CSR Alignment

An ESG-BRSR-aligned model, compliant with UN SDGs, delivering fully measurable, third-party audited impact, converting CSR budget into documented impact and service with proof.

Get Started

Try the Zero Commitment model!

Try the Zero Commitment model!

Book a Slot

Schedule a tasting session by setting up a pop-up in the cafeteria

Book a Slot

Schedule a tasting session by setting up a pop-up in the cafeteria

Employee Feedback

Transparent feedback process to understand employee interest in opting in for the beverages

Employee Feedback

Transparent feedback process to understand employee interest in opting in for the beverages

Final Verdict

Finalise setup, beverage range, experiences based on feedback and company fitment. To be fully customised as per company guidelines and culture playbook

Final Verdict

Finalise setup, beverage range, experiences based on feedback and company fitment. To be fully customised as per company guidelines and culture playbook

Get in Touch !

Give us your details and

we will give you a call back

Give us your details and we will give you a call back.

OKAY

Get in Touch

Email us at: hello@shubhlab.org

Designed and Developed by

OKAY

Get in Touch

Email us at: hello@shubhlab.org

Designed and Developed by

OKAY

Get in Touch

Email us at: hello@shubhlab.org

Designed and Developed by

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